We are strong in SEO. Most of are clients traffic is built around great keyword strategy, technical SEO and making sure that all the digital assets are optimised for search. We can then work alongside the content managers or PR to continue the optimisation through blogs and social media.
We take a good look at the web pages and web code we can make a quick assessment of the website health. Then we employ a number of paid applications and browser tools which crawl and monitor your website. Data including linking, search visibility, keyword strength. If we are able to access analytics we can then assess how visitors are behaving on your website.
The website may be held back in search engines like Google with
In severe cases this can lead to penalites being applied to a website which seriously effects the rank position of your site.
We identify competitor websites based on search rankings, the services you provide and your price. We check how search engine friendly the website main areas:
In all cases we follow Google guidelines
We carefully select a range of keywords that will potentially rank the website in the top page of Google. We have seen over time that clients benefit for keywords results in the top 5 positions . Selection depends on the website competition, how relative the keywords are to your business and its services.
We prefer to build a websites link strength and content build rate. With this overall website authority (strength). Then we focus on landing pages for key words and eventually then every page can carry authority and rank for keywords. Further on then blog posts can target new keywords and traffic measured for each individual page
Some of the best research can come directly from your current customers. You can pose a question such as “what would you put in Google to find a business like ours”. This can lead to understanding the different channels customers use.
Google provides a keyword selection tool that can be used to understand how compeitive and expensive Google adverts are for a particular keyword. This can help us quickly understand paid click though traffic. We can often find high traffic click thorughs where the organic search is uncompetitive.
Since the competition is increasing and Google’s algorithm is evolving, nothing stands still. So we have a continuous refinement policy.
Map apps on phones tablets and desktop are regularly used to search for businesses often locally. Lets say your in the city and want to find a coffee shop. Just writing “café” into Google maps will produce a number of results based on keyword strength and how close they are. If your looking for a service in a neigbouring city then you can place the city name and the service into the search box.
Local optimization is relatively new and the algorithm is changing rapidly but at the time of writing we look at: